apps – Page 10 – Mobile Statistics Dumpster

App Store shrinks

Google Play delivers apps to users

App Store delivers money to developers

forecast:

navi apps usage

57% Poles are shopping, 41% uses mobile banking – both on desktop. 21% is using mobile for shopping, 20% is using PCs. 37% is using bank app

left – e-shopping advantages: available 24/7, no need to drive to physical store, unlimited time for pick, ease of comparing, more products/choices, better prices, easier to find occasion

right – what encourages to shopping more often: lower delivery prices, lower prices than in traditional stores, promos, discount codes/coupons, better products photos, more detailed descriptions, faster delivery, option to see live products before buying

first half of apps revenue comes from ads, second from subscriptions/in-app payments

41% of Poles were using shopping apps in march, 41% in december last year. these are being opened more frequently – 56x in january and 85x in march (50%+ in three months)

most of apps are losing 70-80% of users in 60 days since installation (during marketing campaign)

63% of users install app after dwelling or recomendation in app store