some trends from eMarketer
Tag: time
time spent in US:
- millenials ~3.7h/day
- gen X ~3.0h/day
- boomers ~2.5h/day
av. first smartphone owners – 10 yo. this means todays-10-yo will spend 8.74 years on mobile
some stats about Poles
- 89% using apps every day or few times a week
- most popular are communicators and video content
- 85% feel satisfied
- 83% says that apps are useful in life, make it easier
- 70% wants some gov and edu apps easy accessible for everyone
- 33% declare increased app usage in post-covid era, 5% declare decreased
- 57% spends 1-3h daily on mobile, 23% spends 4h+
- 44% says that increased mobile usage by 2h+ daily in post-covid era
- 71% of 10 yo kids owns smartphone, almost half keep mobile close whole time
most popular app categories(% of all mobile users)
from top: communicators, video apps, social, banking
still spending more and more
teenagers in polish web
“Parents of teenagers” from NASK (Poland)
time spend doubled in 6 years
infants on mobile
polish gov says:
– 84% is using Internet
– 86% of them is using mobile
– 89% thinks that Internet makes life easier, but 77% thinks it is also a time devourer
first-choice devices for accessing Internet: smartphone, laptop, PC tablet, tv
time spent, from 15 min to >8 (multiscreen included), NDT – not applicable
from top: mobile Internet, mobile/stationary, cable
legend: yes often, yes sometimes, no, dunno
most popular app types:
from top: communication, related with location, video, social, weather, mail, shopping, news, banking
popular features:
from top: internet, data trasfer, notifications, location, auto-update, cloud services, pedometer
media time spent in some countries
