some interesting slides from UKE report (polish specific)
Internet usage: www, social, communication
SMS like push, even better
Tag: push
pushes (still) engaging
pushes main purpose
different push approach – inbox (msg which looks like mail, app with internal inbox for these messages)
retention in US media/entertainment apps higher…
but time spent also higher
pushes more important than ever
push opt-in on iOS by industries
personalisation is crucial, over 78% of consumers only take up promotional offers if brand messaging is personalized
rich pushes not so rich nowadays
clear short message with call to action is the best
some push improvements
personalisation
geofencing
