some trends from eMarketer
Tag: tv
Polish specific
pick one medium and pick one portal/site
online video > tv/cable
“Parents of teenagers” from NASK (Poland)
ad spend in Poland in 1H19 (+9% comparing 1H18), first time more than on TV ads
ads on mobile less effective
polish gov says:
– 84% is using Internet
– 86% of them is using mobile
– 89% thinks that Internet makes life easier, but 77% thinks it is also a time devourer
first-choice devices for accessing Internet: smartphone, laptop, PC tablet, tv
time spent, from 15 min to >8 (multiscreen included), NDT – not applicable
from top: mobile Internet, mobile/stationary, cable
legend: yes often, yes sometimes, no, dunno
most popular app types:
from top: communication, related with location, video, social, weather, mail, shopping, news, banking
popular features:
from top: internet, data trasfer, notifications, location, auto-update, cloud services, pedometer
polish news characteristics – 43% is sharing news, 29% comments, 16% paid subscriptions
sources of news in Poland
from top: tv, sites/portals, radio, paper press, fb, family/friends, other social
4 years diff in media usage (Poland)
from top: traditional TV, (paper) press, traditional radio, mobile internet in smartphone, internet in tablet, smart TV internet, internet in gaming console
internet activities
from top: e-mail, video (movies, shows), shopping, banking, news, short video, social, comparing prices, music online, communicator, reading about products and services, gaming, forum, blog, food ordering
multiscreening
