polish specific, on which devices you are accessing Internet?
from top: laptop, smartphone, desktop, tablet, smart tv, gaming console, other. green – all, dk blue – optical fiber Internet access, lt blue – old ways of access
only 14% internet users clicked an ad in past month (globally)
using both in same time (polish)
+10% advertising expenses in Poland
82.5% of polish internet users may use “second screen” during watching TV (77%% in 2017)
which devices you are using when you are watching TV?
most common, from top: e-mail check, communication, social, news, games
are you using both devices in pair simultaneously?
83% of polish Internet users is watching video online at least once a week, 40% everyday/almost everyday. most popular are videos <20 min
about 23% is watching video about news at least once a week (TV users: 61%)
10h+ daily with (multi)media
over 90% of polish web surfers use smartphone during ad break in TV
TOP4: TVP1, TVP2, Polsat, TVN