time spent in US:

  • millenials ~3.7/day
  • gen X ~3.0/day
  • boomers ~2.5/day

av. first smartphone owners – 10 yo. this means todays-10-yo will spend 8.74 years on mobile

some stats about Poles

  • 89% using apps every day or few times a week
  • most popular are communicators and video content
  • 85% feel satisfied
  • 83% says that apps are useful in life, make it easier
  • 70% wants some gov and edu apps easy accessible for everyone
  • 33% declare increased app usage in post-covid era, 5% declare decreased
  • 57% spends 1-3h daily on mobile, 23% spends 4h+
  • 44% says that increased mobile usage by 2h+ daily in post-covid era
  • 71% of 10 yo kids owns smartphone, almost half keep mobile close whole time

most popular app categories(% of all mobile users)

from top: communicators, video apps, social, banking