“digital native” teenagers in Poland really likes mobile

percent of teenagers, which is using listed type devices everyday

countries by color (top right): Poland, USA, GB, Spain, Turkey, Brasil
under chart, from left: smartphone, PC, laptop, smart TV, gaming console, tablet, portable gaming console

most popular app categories

games, music and sound, social, communication, entertainment, movies/series, shopping, education, photography, books, transport, finances

polish specific: e- & m-commerce rainsing fast – 1 out of 4 orders made on mobile, average order value: 148 PLN Android, 211 PLN iOS, number of packages sent raised 75% in last 4 years, will raise 100% in next 5 years (forecast)

right column – average order value

another source – about 1 out of 4 orders made on mobile, but started 1 out of 3

some shopping categories more popular on mobile

from top: collections and art, electronics, culture and entertainment, food, cleaning supplies and animal food, house and garden, moto, sport and tourism, beauty and health, fashion, kids