“digital native” teenagers in Poland really likes mobile
percent of teenagers, which is using listed type devices everyday
countries by color (top right): Poland, USA, GB, Spain, Turkey, Brasil
under chart, from left: smartphone, PC, laptop, smart TV, gaming console, tablet, portable gaming console
most popular app categories
games, music and sound, social, communication, entertainment, movies/series, shopping, education, photography, books, transport, finances
smartphones shipped in Q3
5% of premium devices have 5G, Apple wins in this segment
average smartphone price is rising (so it lasts longer)
is communication in Europe cheap?
Global Connectivity Index by Huawei (impact of ICT on the country’s GDP, higher = more)
polish specific (pretty good values for mobile/internet)
some countries still waiting for 4G
worldwide messaging
polish specific: e- & m-commerce rainsing fast – 1 out of 4 orders made on mobile, average order value: 148 PLN Android, 211 PLN iOS, number of packages sent raised 75% in last 4 years, will raise 100% in next 5 years (forecast)
right column – average order value
another source – about 1 out of 4 orders made on mobile, but started 1 out of 3
some shopping categories more popular on mobile
from top: collections and art, electronics, culture and entertainment, food, cleaning supplies and animal food, house and garden, moto, sport and tourism, beauty and health, fashion, kids
how much iPhone cost locally as a percentage of GDP (PPP) per capita
Google owns internet search feature (at least in some regions, below US specific, under them EU)
mobile significantly appropriated
Europe have similar distribution
average download speed per country
