82.5% of polish internet users may use “second screen” during watching TV (77%% in 2017)
which devices you are using when you are watching TV?
most common, from top: e-mail check, communication, social, news, games
are you using both devices in pair simultaneously?
adblocks state in Poland (suspiciously high values…) – 8.8 mln of Poles are using (+17% in 2017)
over 90% on desktop, 30% on mobile?!
how do you react on a prompt with “please turn off adblock”. from top: resigns from watching; sometimes resigns, sometimes disabling adblock; watching site with blocked ads; disabling adblock
do you want to install adblock? (Internet users which are not using adblock currently)
Mastercard insights in Poland
68% is buying through mobile “at least occasionally”, 25% of goods bought through mobile
38% of consumers will buy significant part of Christmas presents through mobile. 63% says thats this is fastest method
49% is buying presents between 12:00-17:00, 40% between 12:00-17:00, at home on the couch (82%)
most popular shopping categories: wear, tickets, books, electronics, cosmetics, public transport tickets, food/drink, parking fee
on the right: most in Europe
smartphones in the toilet
65% of smartspeaker owners wouldn’t want to go back to life without device
big report about Poland
most popular ads format:
few words about geofencing:
left: TOP10 polish apps, right: polish shopping apps
how fast we are taking smartphone after waking up:
red: developed markets, light red: developing markets
7% of women don’t know what they bought through mobile past year
electronics, shoes/wear, books, sports equipment, services, food, household goods, cosmetics, subscriptions, stuff for kids, medicines/drugs, games, furniture, don’t know/hard to say