how Poles are using their smartphones

in %, from top: calling, SMS/MMS, web, social, photos, communication, banking, shopping online, music, navigation, games, video

comparing 2015 vs 2020: +229% more users are checking their bank accounts, +430% more shoppers online, +299% online offers/shops watchers

“digital native” teenagers in Poland really likes mobile

percent of teenagers, which is using listed type devices everyday

countries by color (top right): Poland, USA, GB, Spain, Turkey, Brasil
under chart, from left: smartphone, PC, laptop, smart TV, gaming console, tablet, portable gaming console

most popular app categories

games, music and sound, social, communication, entertainment, movies/series, shopping, education, photography, books, transport, finances

polish specific: e- & m-commerce rainsing fast – 1 out of 4 orders made on mobile, average order value: 148 PLN Android, 211 PLN iOS, number of packages sent raised 75% in last 4 years, will raise 100% in next 5 years (forecast)

right column – average order value

another source – about 1 out of 4 orders made on mobile, but started 1 out of 3

some shopping categories more popular on mobile

from top: collections and art, electronics, culture and entertainment, food, cleaning supplies and animal food, house and garden, moto, sport and tourism, beauty and health, fashion, kids

mobile shopping categories in Poland (% of mobile users which used their mobile for shopping or just looking for/reading about products)

from top: clothes/shoes/accessories, rtv/agd/electronic, sport, beauty/cosmetics, travel/holiday, house, moto, health/drugs/diet suplements, for kids, apps, games/entertainment, everyday shopping/food

version from last year:

polish gov says:
– 84% is using Internet
– 86% of them is using mobile
– 89% thinks that Internet makes life easier, but 77% thinks it is also a time devourer

first-choice devices for accessing Internet: smartphone, laptop, PC tablet, tv


time spent, from 15 min to >8 (multiscreen included), NDT – not applicable


from top: mobile Internet, mobile/stationary, cable
legend: yes often, yes sometimes, no, dunno

most popular app types:

from top: communication, related with location, video, social, weather, mail, shopping, news, banking

popular features:

from top: internet, data trasfer, notifications, location, auto-update, cloud services, pedometer