some trends from eMarketer
Tag: geofencing
reports about users location straight from Google
https://www.google.com/covid19/mobility/
worldwide:
big report about Poland
traffic share:
most popular ads format:
few words about geofencing:
left: TOP10 polish apps, right: polish shopping apps
how fast we are taking smartphone after waking up:
red: developed markets, light red: developing markets
some push improvements
personalisation
geofencing
some car dealer changed target for his online ads: from “automall” keyword to geofencing
turned out middle age women were most interested group visiting automall…