apps – Page 9 – Mobile Statistics Dumpster

entertainment first

big report about Poland

traffic share:

most popular ads format:

few words about geofencing:

left: TOP10 polish apps, right: polish shopping apps

how fast we are taking smartphone after waking up:

red: developed markets, light red: developing markets

music streaming rules

smartphone activities, mainly in Poland

activities: calling, SMS, MMS, taking photos, messaging apps, social

outer circle Poland, inner average, countries below Czech, Greece, Finland, Serbia, Hungary

social, SMS, taking photos

outer circle gen Z, inner gen Y

activities: calling, SMS, taking photos, social, entertainment (music, movies, books), games

polish bank apps users +15% in quarter. 7.24 mln is using apps, total mobile user base is 9 mln

contracts with online option, active online users, active mobile app users

mobile apps – loyalty cards usage (in Poland)

most used features:

checking promos – 53%
using discount coupons – 46%
checking transactions history – 43%

70% tried to cut a bit mobile/desktop time (US & UK)

detox – full cut out;
diet – usage reduction:

37% deleted an app in last month
35% started getting breaks
27% limited selfs to use basic apps only (mail, sms)
24% turned off notifications/mail checking
23% stopped keeping phone in bedroom

causes:

smartphone users in Poland / most popular apps