in september App Store been updated with new design – more white spaces, white color, bigger graphics/icons. in conjunction (for example) on first screen we can see two apps, previous version had seven.

share of installations in a result of recommendation grows from 10% to 15% (aka ui+ux+mm > stuffing)

 

SanDisk in Poland:

26% of users fulfill memory in a month, 38% in three months
52% uof users is forced to clean memory/do some space once a month, 69% once per three months

46% must deleted files, and some time after regret (1/3 of this group prefered to delete own pictures than friends/family/ pets)

18% do mobile backup