2014 vs 2017 in Poland
percent of users watching video on smartphones
percent of users banking (top) and shopping (bottom) on smartphones
percent of internet users using smartphones and tablets
online activities on smartphones from top: map/navi, apps, mail, social, news, search, music, banking, video, docs reading, games, shopping
Christmas presents in Poland
Euros spent on Christmas presents, percent of spent on presents bought online
where you will buy presents? physical store, desktop, mobile
online shopping advantages, from top: any time, other consumer opinions, home delivery, possibility of comparing prices, less time consuming
online shopping advantages, from top: product in hand just after purchase, advicing staff, personal data protection, fast swap/return, payment safety
Christmas time! popular online shopping categories by continent
ads in Poland
gray – tv, lt blue – internet, dk blue – other media
spent on ads (gray – historic, blue – forecast)
dynamic of growth in 1H18
54% bought smth in Internet in 2017, 70% will in 2020
three first places where users starts looking for products (Allegro is local eBay)
spent on programmatic ad in european countries
growth and dynamic of programmatic ad market in Poland
average growth in Europe
Mastercard insights in Poland
68% is buying through mobile “at least occasionally”, 25% of goods bought through mobile
38% of consumers will buy significant part of Christmas presents through mobile. 63% says thats this is fastest method
49% is buying presents between 12:00-17:00, 40% between 12:00-17:00, at home on the couch (82%)
most popular shopping categories: wear, tickets, books, electronics, cosmetics, public transport tickets, food/drink, parking fee
on the right: most in Europe
today is election day in US
57.44% of Allegro (polish Ebay) visits are on mobile. conversion on mobile site grown +28.2%, app +28.8%, desktop 13.2%
67% percents of internet users starts shopping on mobile and finishes on desktop
last trend: anti-social
big report about Poland
traffic share:
most popular ads format:
few words about geofencing:
left: TOP10 polish apps, right: polish shopping apps
how fast we are taking smartphone after waking up:
red: developed markets, light red: developing markets
Poland, in 2018 25% online shopping will be done through mobile (in 2017 was 18%). Allegro have 50% of mobile share
which device do you use for online shopping?
82% laptop
62% PC
58% smartphone
21% tablet
