ads in Poland

gray – tv, lt blue – internet, dk blue – other media

spent on ads (gray – historic, blue – forecast)

dynamic of growth in 1H18

54% bought smth in Internet in 2017, 70% will in 2020

three first places where users starts looking for products (Allegro is local eBay)

spent on programmatic ad in european countries

growth and dynamic of programmatic ad market in Poland

average growth in Europe