7% of women don’t know what they bought through mobile past year

electronics, shoes/wear, books, sports equipment, services, food, household goods, cosmetics, subscriptions, stuff for kids, medicines/drugs, games, furniture, don’t know/hard to say

71% polish smartphone users are buying on mobile

bought antyhing in internet shop, food order, ordered a taxi/car, hotel reservation, bought train/bus ticket, cash withdrawal from ATM/shop, public transport ticket, parking, other, none of above, don’t know/hard to say

almost half od polish online buyers picks always “pay to courier” payment option

always pays with cash, online payment – looks for logo of own bank, makes manual online payment without mediator service, checks destination account number, looks for know mediator service logo, pays using mobile

shopping on mobile, Poland

used devices, in order: laptop, PC, smartphone, tablet, e-book reader. legend: generation

mobile shopping issues, in short: not adjusted to screen size and inconvenient forms

did you ever started shopping on mobile and finalized transaction on desktop

are you checking product offers on mobile during conversation with friend

57% Poles are shopping, 41% uses mobile banking – both on desktop. 21% is using mobile for shopping, 20% is using PCs. 37% is using bank app

left – e-shopping advantages: available 24/7, no need to drive to physical store, unlimited time for pick, ease of comparing, more products/choices, better prices, easier to find occasion

right – what encourages to shopping more often: lower delivery prices, lower prices than in traditional stores, promos, discount codes/coupons, better products photos, more detailed descriptions, faster delivery, option to see live products before buying

41% of Poles were using shopping apps in march, 41% in december last year. these are being opened more frequently – 56x in january and 85x in march (50%+ in three months)

most of apps are losing 70-80% of users in 60 days since installation (during marketing campaign)

63% of users install app after dwelling or recomendation in app store

most popular shopping apps in Poland

some polish specifications

internet usage, in order: web, email, social, apps, communication, radio/music, shopping, games, videos, getting done official matters, selling, other, dunno

68.5% knows LTE, 73,1% using. right: LTE share by device type and quality rating by users

22.7% met IoT, 27.2% concidering using. 72.5% use at home, 25.8% at work

left: type of IoT device/service in use, right: want to use. vertical: smart tv, GPS, wearables,  road notifications, self-care, smart car, smart home, smart electricity meter