7% of women don’t know what they bought through mobile past year
electronics, shoes/wear, books, sports equipment, services, food, household goods, cosmetics, subscriptions, stuff for kids, medicines/drugs, games, furniture, don’t know/hard to say
shopping on mobile, Poland
used devices, in order: laptop, PC, smartphone, tablet, e-book reader. legend: generation
mobile shopping issues, in short: not adjusted to screen size and inconvenient forms
did you ever started shopping on mobile and finalized transaction on desktop
are you checking product offers on mobile during conversation with friend
57% Poles are shopping, 41% uses mobile banking – both on desktop. 21% is using mobile for shopping, 20% is using PCs. 37% is using bank app
left – e-shopping advantages: available 24/7, no need to drive to physical store, unlimited time for pick, ease of comparing, more products/choices, better prices, easier to find occasion
right – what encourages to shopping more often: lower delivery prices, lower prices than in traditional stores, promos, discount codes/coupons, better products photos, more detailed descriptions, faster delivery, option to see live products before buying
41% of Poles were using shopping apps in march, 41% in december last year. these are being opened more frequently – 56x in january and 85x in march (50%+ in three months)
most of apps are losing 70-80% of users in 60 days since installation (during marketing campaign)
63% of users install app after dwelling or recomendation in app store
some polish specifications
internet usage, in order: web, email, social, apps, communication, radio/music, shopping, games, videos, getting done official matters, selling, other, dunno
68.5% knows LTE, 73,1% using. right: LTE share by device type and quality rating by users
22.7% met IoT, 27.2% concidering using. 72.5% use at home, 25.8% at work
left: type of IoT device/service in use, right: want to use. vertical: smart tv, GPS, wearables, road notifications, self-care, smart car, smart home, smart electricity meter