almost half of polish internet users trust global tech-companies like Google, Apple, Facebook etc.
bank, telecom, tech-company, loan, independent invest-related companies
younger/older group on the right
Tag: polish
71% polish smartphone users are buying on mobile
bought antyhing in internet shop, food order, ordered a taxi/car, hotel reservation, bought train/bus ticket, cash withdrawal from ATM/shop, public transport ticket, parking, other, none of above, don’t know/hard to say
openess to ads in correlation with characteristics (which features make you feel more positive about ad)
is fun, fun music, interesting story, shows internet/social celebrity, special effects used, famous person, AR
almost half od polish online buyers picks always “pay to courier” payment option
always pays with cash, online payment – looks for logo of own bank, makes manual online payment without mediator service, checks destination account number, looks for know mediator service logo, pays using mobile
polish telecom services/devices getting cheaper
polish travelers profiles – Android/iOS/desktop
sum up: most popular direction – Bangkok, 3-4 minutes for flight reservation, 6-3 minutes for hotel booking, takes care about flight 49-59 days earlier, about hotel 22-46 days before travel, prefer 4-3 stars hotel
Internet usage in Poland in July (popular vacation month)
21% of Poles used only desktop (incl. laptop)
16% mobile only
2h 25m average spent in Internet
mobile is weekend-proof
polish contactless payments users +130% in last year (in thousads)
shopping on mobile, Poland
used devices, in order: laptop, PC, smartphone, tablet, e-book reader. legend: generation
mobile shopping issues, in short: not adjusted to screen size and inconvenient forms
did you ever started shopping on mobile and finalized transaction on desktop
are you checking product offers on mobile during conversation with friend
polish web ads market value
gray in bln PLN, red is dynamic YoY