high FOMO in Poland (fear of missing out – internet and social). mean 16% gives 4.3M people
Tag: polish
(tele)communication prices falling in EU
big report about Poland
traffic share:
most popular ads format:
few words about geofencing:
left: TOP10 polish apps, right: polish shopping apps
how fast we are taking smartphone after waking up:
red: developed markets, light red: developing markets
Poland, in 2018 25% online shopping will be done through mobile (in 2017 was 18%). Allegro have 50% of mobile share
which device do you use for online shopping?
82% laptop
62% PC
58% smartphone
21% tablet
state of LTE in EU
vertical: mobile data plans penetration, horizontal: wideband cable contracts penetration
smartphone activities, mainly in Poland
activities: calling, SMS, MMS, taking photos, messaging apps, social
outer circle Poland, inner average, countries below Czech, Greece, Finland, Serbia, Hungary
social, SMS, taking photos
outer circle gen Z, inner gen Y
activities: calling, SMS, taking photos, social, entertainment (music, movies, books), games
polish bank apps users +15% in quarter. 7.24 mln is using apps, total mobile user base is 9 mln
contracts with online option, active online users, active mobile app users
how long, in days, you need to work to earn price of XS
7% of women don’t know what they bought through mobile past year
electronics, shoes/wear, books, sports equipment, services, food, household goods, cosmetics, subscriptions, stuff for kids, medicines/drugs, games, furniture, don’t know/hard to say
smartphone users in Poland / most popular apps
