polish – Page 16 – Mobile Statistics Dumpster

polish Orange says:

in past half year cable traffic was 3x larger than mobile
in past 2.5 year cable traffic doubled
during same period mobile traffic grew 10x
70% of whole content is video streaming

smartphones popularity in Poland

57% Poles are shopping, 41% uses mobile banking – both on desktop. 21% is using mobile for shopping, 20% is using PCs. 37% is using bank app

left – e-shopping advantages: available 24/7, no need to drive to physical store, unlimited time for pick, ease of comparing, more products/choices, better prices, easier to find occasion

right – what encourages to shopping more often: lower delivery prices, lower prices than in traditional stores, promos, discount codes/coupons, better products photos, more detailed descriptions, faster delivery, option to see live products before buying

smartphone addicted

left: 73% uses smartphone in bed, 71% during watching TV, 48% during eating, 40% during live conversation

right: 42% of Poles prefer to leave in home wallet than smartphone

PCs down, smartphones rising

mobile banking in Poland

left: do you mobile banking?

right: how often do you use mobile banking? from every day to less than once a month, last gray – don’t know/hard to say

video ad impressions

Poles love PCs – sales increased 3.5%. tablets lost 11%, laptops 4.7% (past half year)

smart home is rising in Poland (15% never heard about smart features)

bottom right – associations: remote, modern, electronic, automatic, energy saving, monitoring, functional, innovative, safe

41% of Poles were using shopping apps in march, 41% in december last year. these are being opened more frequently – 56x in january and 85x in march (50%+ in three months)

most of apps are losing 70-80% of users in 60 days since installation (during marketing campaign)

63% of users install app after dwelling or recomendation in app store