82.5% of polish internet users may use “second screen” during watching TV (77%% in 2017)
which devices you are using when you are watching TV?
most common, from top: e-mail check, communication, social, news, games
are you using both devices in pair simultaneously?
83% of polish Internet users is watching video online at least once a week, 40% everyday/almost everyday. most popular are videos <20 min
about 23% is watching video about news at least once a week (TV users: 61%)
2014 vs 2017 in Poland
percent of users watching video on smartphones
percent of users banking (top) and shopping (bottom) on smartphones
percent of internet users using smartphones and tablets
online activities on smartphones from top: map/navi, apps, mail, social, news, search, music, banking, video, docs reading, games, shopping
Christmas presents in Poland
Euros spent on Christmas presents, percent of spent on presents bought online
where you will buy presents? physical store, desktop, mobile
online shopping advantages, from top: any time, other consumer opinions, home delivery, possibility of comparing prices, less time consuming
online shopping advantages, from top: product in hand just after purchase, advicing staff, personal data protection, fast swap/return, payment safety
some polish stats
top – minutes daily spent on: smartphone, laptop, PC, tablet, gaming console
left – did your child learned how to use internet earlier than reading and writing
right – how much % of polish citizens is using public/gov online services (whole country <40 mln, 18 and 20 – forecasts)
adblocks state in Poland (suspiciously high values…) – 8.8 mln of Poles are using (+17% in 2017)
over 90% on desktop, 30% on mobile?!
how do you react on a prompt with “please turn off adblock”. from top: resigns from watching; sometimes resigns, sometimes disabling adblock; watching site with blocked ads; disabling adblock
do you want to install adblock? (Internet users which are not using adblock currently)
ads in Poland
gray – tv, lt blue – internet, dk blue – other media
spent on ads (gray – historic, blue – forecast)
dynamic of growth in 1H18
54% bought smth in Internet in 2017, 70% will in 2020
three first places where users starts looking for products (Allegro is local eBay)
spent on programmatic ad in european countries
growth and dynamic of programmatic ad market in Poland
average growth in Europe
Mastercard insights in Poland
68% is buying through mobile “at least occasionally”, 25% of goods bought through mobile
38% of consumers will buy significant part of Christmas presents through mobile. 63% says thats this is fastest method
49% is buying presents between 12:00-17:00, 40% between 12:00-17:00, at home on the couch (82%)
most popular shopping categories: wear, tickets, books, electronics, cosmetics, public transport tickets, food/drink, parking fee
on the right: most in Europe
teenage (16-19) snap users
Digital Economy and Society Index (DESI) in EU
Poland specific
