kids spend more time on mobile than outdoor:
parents gives first smartphone when kid’s age is:
Tag: generations
when polish kids going to bed (too late)
10-14 yr, 15-17 yr, 17+ yr. legend: hours
ASO is important!
entertainment first
smartphone activities, mainly in Poland
activities: calling, SMS, MMS, taking photos, messaging apps, social
outer circle Poland, inner average, countries below Czech, Greece, Finland, Serbia, Hungary
social, SMS, taking photos
outer circle gen Z, inner gen Y
activities: calling, SMS, taking photos, social, entertainment (music, movies, books), games
26% US adults uninstalled FB app past year, for 18-29 yo its even 44%
younger consumps more data
almost half of polish internet users trust global tech-companies like Google, Apple, Facebook etc.
bank, telecom, tech-company, loan, independent invest-related companies
younger/older group on the right
by Motorola:
- 33% prioritize their smartphone over engaging with people
- 53% is describing their phone as a best friend
- 61% wants to get the most out of their phone when they are on it, and the most out of life when they are not
- 49% check their phone more often than they would like (for Gen Z & Millenials almost 60%)
- 35% agree that they are spending too much time using their smartphone (Gen Z 44%)
- 65% admit that panics when discover they lost smartphone
social vs tv
