only 14% internet users clicked an ad in past month (globally)
Tag: generations
USA, 75% smartspeaker owners uses daily, 25% have heard an ad through. almost half asks smartspeaker for news
some shopping-on-mobile related stats from Poland
top left: devices used to access internet, in order: smarthpone, tablet, desktop, laptop, smart TV, other (dark green – seniors, light green – all)
bottom left: which age is shopping on mobile most oftenly
bottom center: which kinds of apps do you use, in order: free downloaded, installed on start, paid downloaded, dunno, not using apps at all
vertical left: how we pay for e-shopping, from top: fast transfer, native mobile payment, traditional transfer, when package arrive, credit card online, cash, credit card when package arrive
more mobile devices/smartphones, less desktop (in Poland, comparing Dec 17 and 18)
older users are also going for mobile
and how comfortable are you with your time spent?
half of users wish to spend more time on news, half of users wish to spend less time on social
internet > phone calls/sms (for millenials)
some polish stats
top – minutes daily spent on: smartphone, laptop, PC, tablet, gaming console
left – did your child learned how to use internet earlier than reading and writing
right – how much % of polish citizens is using public/gov online services (whole country <40 mln, 18 and 20 – forecasts)
video advertising in Europe – over half of market share for FB + YT
younger users consums more online video than older gens
teens use more mobile
smartphones in the toilet
