Tag: region

Christmas presents in Poland

Euros spent on Christmas presents, percent of spent on presents bought online

where you will buy presents? physical store, desktop, mobile

online shopping advantages, from top: any time, other consumer opinions, home delivery, possibility of comparing prices, less time consuming
online shopping advantages, from top: product in hand just after purchase, advicing staff, personal data protection, fast swap/return, payment safety

ads in Poland

gray – tv, lt blue – internet, dk blue – other media

spent on ads (gray – historic, blue – forecast)

dynamic of growth in 1H18

54% bought smth in Internet in 2017, 70% will in 2020

three first places where users starts looking for products (Allegro is local eBay)

spent on programmatic ad in european countries

growth and dynamic of programmatic ad market in Poland

average growth in Europe

Mastercard insights in Poland

68% is buying through mobile “at least occasionally”, 25% of goods bought through mobile

38% of consumers will buy significant part of Christmas presents through mobile. 63% says thats this is fastest method

49% is buying presents between 12:00-17:00, 40% between 12:00-17:00, at home on the couch (82%)

most popular shopping categories: wear, tickets, books, electronics, cosmetics, public transport tickets, food/drink, parking fee
on the right: most in Europe

smartphone cameras usage in Poland and some other european countries

how important is possibility of making photos?

Poland, Czech, Greece, Finland, Serbia, Hungary

up: makes selfie at least few times a week, down: making groupies at least few times a week. first column: average, rest: countries like above

most photographed objects. from top: friends and family, landscapes and nature, kids, animals. countries like above

smartphone can make equally good photos as camera

I’m using smartphone for making photos more oftenly than camera