2014 vs 2017 in Poland
percent of users watching video on smartphones
percent of users banking (top) and shopping (bottom) on smartphones
percent of internet users using smartphones and tablets
online activities on smartphones from top: map/navi, apps, mail, social, news, search, music, banking, video, docs reading, games, shopping
teenage (16-19) snap users
few words about digital Poles
left: PC, smartphone, laptop, tablet, Wi-Fi
right: social, radio, web sites, TV news shows/programs, TV news channels, blogs and other similar, press, everyday press sites
(in circles change since 2016)
left: social, communication/chats/video calls, e-mail. offline communication: 61% calls, 39% SMS
right: do you trust web sites (left) / service providers (right)
most often used sources of informations, from top: social, radio, web sites, TV news shows/programs, TV news channels, blogs and other similar, press, everyday press sites
most important sources of informations, from top: radio, web sites, TV news shows/programs, TV news channels, social, everyday press sites, press, blogs and other similar
smartphones in the toilet
more than half of internet users are concerned about privacy
mostly about privacy in social
trend: concerns rising
high FOMO in Poland (fear of missing out – internet and social). mean 16% gives 4.3M people
last trend: anti-social
smart speakers in mln. HomePod have 6%, but 70% in 200$+ budget. small devices like Mini/Dot wins
waiting for Portal from FB
26% US adults uninstalled FB app past year, for 18-29 yo its even 44%
online news sources
