Tag: social

how Poles are using their smartphones

in %, from top: calling, SMS/MMS, web, social, photos, communication, banking, shopping online, music, navigation, games, video

comparing 2015 vs 2020: +229% more users are checking their bank accounts, +430% more shoppers online, +299% online offers/shops watchers

some stats about Poles

  • 89% using apps every day or few times a week
  • most popular are communicators and video content
  • 85% feel satisfied
  • 83% says that apps are useful in life, make it easier
  • 70% wants some gov and edu apps easy accessible for everyone
  • 33% declare increased app usage in post-covid era, 5% declare decreased
  • 57% spends 1-3h daily on mobile, 23% spends 4h+
  • 44% says that increased mobile usage by 2h+ daily in post-covid era
  • 71% of 10 yo kids owns smartphone, almost half keep mobile close whole time

most popular app categories(% of all mobile users)

from top: communicators, video apps, social, banking

some polish stats

pre-covid:

  • 80% of Poles using smartphone at least 1h a day everyday
  • 28% 2-3h a day
  • 25% more than 3h
  • 14% 4-6h
  • 9% 6h+
  • most active: 60% of 18-24 yr used 4h+

post-covid:

  • 56.5% is using smartphone more often
  • 54.3% is using Internet more often

usage:

  • 77% calling
  • 64% messaging
  • 56% web
  • 53% social
  • 51% takes photos
  • 48% banking