the most important smartphone parameters for Poles are size of the display (share of smartphones with a 6-inch+ display increased from 24% in 2018 to 70% in 2019) and battery life (38% of smartphones sold in 2019 had batteries with 4000mAh+ capacity)
2018: 175.8 million used smartphones sold worldwide
2019: 206.7 million, which gives a growth of 17.6% YoY
PC market rised a bit in 2019
most popular brands
69% of Apple or Samsung smartphone users stick to brand when comes to switch device, all others brands have only 33% of loyalty
usage of Apple (smart) watch
smartphones shipped in Q3
5% of premium devices have 5G, Apple wins in this segment
average smartphone price is rising (so it lasts longer)
most popular laptops in Poland. it’s time for (better) support for Safari (3 devices in TOP4)
1. Apple MacBook Air w wersji MQD32ZEA
2. Huawei MateBook D
3. Apple MacBook Pro 13″ w wersji MPXQ2ZEA
4. Apple MacBook Air w wersji MRE82ZEA
5. Acer Aspire Nitro 5
6. Microsoft Surface Pro
7. HP Pavilion 15-cc502nw
8. Lenovo Legion Y530
what polish citizens expect from IOT? (smart home, energy and health monitoring, comfort/safety)
Global Connectivity Index by Huawei (impact of ICT on the country’s GDP, higher = more)
polish specific (pretty good values for mobile/internet)
global smartphone market grew for first time in two years in Q3 2019
global PC market grew for first time in seven! years in Q3 2019
