some mobile stats as 2018 summary (worldwide)
some polish specific
Tag: desktop
UK likes mobile (1/3 of users mobile only)
and loves tablets
more mobile devices/smartphones, less desktop (in Poland, comparing Dec 17 and 18)
older users are also going for mobile
cybersecurity in Poland – some Internet/desktop/mobile stats
82% of Poles uses Internet everyday, av. 5h 55m (mobile ~3h), including: >3h on video/live, 1h 42m social, >40m music
55% keeps “most important data” on mobile, while only 6% is securing device (antivirus, proxy, vpn etc.)
business/company devices are oftenly used as private and borrowed
not all companies fitted to GDPR (EU)
82.5% of polish internet users may use “second screen” during watching TV (77%% in 2017)
which devices you are using when you are watching TV?
most common, from top: e-mail check, communication, social, news, games
are you using both devices in pair simultaneously?
10h+ daily with (multi)media
video retention/engagement
some online behaviors are dedicated for mobile (which is still getting more serious)
Christmas presents in Poland
Euros spent on Christmas presents, percent of spent on presents bought online
where you will buy presents? physical store, desktop, mobile
online shopping advantages, from top: any time, other consumer opinions, home delivery, possibility of comparing prices, less time consuming
online shopping advantages, from top: product in hand just after purchase, advicing staff, personal data protection, fast swap/return, payment safety
adblocks state in Poland (suspiciously high values…) – 8.8 mln of Poles are using (+17% in 2017)
over 90% on desktop, 30% on mobile?!
how do you react on a prompt with “please turn off adblock”. from top: resigns from watching; sometimes resigns, sometimes disabling adblock; watching site with blocked ads; disabling adblock
do you want to install adblock? (Internet users which are not using adblock currently)