some stats, charts and insights about mobile technologies and related
over 90% of polish web surfers use smartphone during ad break in TV
TOP4: TVP1, TVP2, Polsat, TVN
location matters when searching
ads spend amount keeps dynamic
clear short message with call to action is the best
soon internet > tv
shopping is trending on mobile – 7% of Poles is buying something through smartphone every day
mobile producers market share in Europe
smartphones overtakes PCs, happy new year!
day and night
lot to do on lockscreen…
social/communication?
next source confirms: X is selling better than 8
1Q18
and after S9 premiere