polish bank apps users +15% in quarter. 7.24 mln is using apps, total mobile user base is 9 mln
contracts with online option, active online users, active mobile app users
Tag: payments
almost half of polish internet users trust global tech-companies like Google, Apple, Facebook etc.
bank, telecom, tech-company, loan, independent invest-related companies
younger/older group on the right
almost half od polish online buyers picks always “pay to courier” payment option
always pays with cash, online payment – looks for logo of own bank, makes manual online payment without mediator service, checks destination account number, looks for know mediator service logo, pays using mobile
polish contactless payments users +130% in last year (in thousads)
57% Poles are shopping, 41% uses mobile banking – both on desktop. 21% is using mobile for shopping, 20% is using PCs. 37% is using bank app
left – e-shopping advantages: available 24/7, no need to drive to physical store, unlimited time for pick, ease of comparing, more products/choices, better prices, easier to find occasion
right – what encourages to shopping more often: lower delivery prices, lower prices than in traditional stores, promos, discount codes/coupons, better products photos, more detailed descriptions, faster delivery, option to see live products before buying
mobile banking in Poland
left: do you mobile banking?
right: how often do you use mobile banking? from every day to less than once a month, last gray – don’t know/hard to say
first half of apps revenue comes from ads, second from subscriptions/in-app payments
range of polish bank apps (percent of polish 15+ population, Android)
opening count
jealous…
mobile activities
most popular activities in whole week: mails, social, articles, free videos, banking, looking for products which maybe I will buy, messages, video in social, blogs etc., videos shared by friends, TV/video (free), looking for products and buying them, rest below 50
news, mails, photo sharing, social media, articles online, TV/movies (streaming), TV/movies (VOD), TV/movies (free), free video online, video in social media, banking
smartphones rising in Poland (slow but steady)
most oftenly used devices for: news, mails, photo sharing, social media, free video, banking
below devices share time