57% Poles are shopping, 41% uses mobile banking – both on desktop. 21% is using mobile for shopping, 20% is using PCs. 37% is using bank app

left – e-shopping advantages: available 24/7, no need to drive to physical store, unlimited time for pick, ease of comparing, more products/choices, better prices, easier to find occasion

right – what encourages to shopping more often: lower delivery prices, lower prices than in traditional stores, promos, discount codes/coupons, better products photos, more detailed descriptions, faster delivery, option to see live products before buying

mobile activities

most popular activities in whole week: mails, social, articles, free videos, banking, looking for products which maybe I will buy, messages, video in social, blogs etc., videos shared by friends, TV/video (free), looking for products and buying them, rest below 50

news, mails, photo sharing, social media, articles online, TV/movies (streaming), TV/movies (VOD), TV/movies (free), free video online, video in social media, banking