shopping on mobile, Poland
used devices, in order: laptop, PC, smartphone, tablet, e-book reader. legend: generation
mobile shopping issues, in short: not adjusted to screen size and inconvenient forms
did you ever started shopping on mobile and finalized transaction on desktop
are you checking product offers on mobile during conversation with friend
PCs down, smartphones rising
Poles love PCs – sales increased 3.5%. tablets lost 11%, laptops 4.7% (past half year)
ads spend amount keeps dynamic
smartphones overtakes PCs, happy new year!
mobile ads are (still) rising
time spent
columns: world, central- & east Europe, Poland
rows: hours spent, time spent share per device, time spent share per traditional (TV, radio) and digital
smartphones rising in Poland (slow but steady)
most oftenly used devices for: news, mails, photo sharing, social media, free video, banking
below devices share time
time spent on different devices
chat/map/sharing/weather rules on mobile
