+10% advertising expenses in Poland
Tag: ads
growth in mobile ads
some stats for news publishers
most important platforms:
voice/speech/audio more important than ever
paid subscriptions > ads
some sample values from NYT
adblocks state in Poland (suspiciously high values…) – 8.8 mln of Poles are using (+17% in 2017)
over 90% on desktop, 30% on mobile?!
how do you react on a prompt with “please turn off adblock”. from top: resigns from watching; sometimes resigns, sometimes disabling adblock; watching site with blocked ads; disabling adblock
do you want to install adblock? (Internet users which are not using adblock currently)
ads in Poland
gray – tv, lt blue – internet, dk blue – other media
spent on ads (gray – historic, blue – forecast)
dynamic of growth in 1H18
54% bought smth in Internet in 2017, 70% will in 2020
three first places where users starts looking for products (Allegro is local eBay)
spent on programmatic ad in european countries
growth and dynamic of programmatic ad market in Poland
average growth in Europe
video advertising in Europe – over half of market share for FB + YT
younger users consums more online video than older gens
least acceptable ad formats
polish online ads – industry categories participation
video ads for younger
big report about Poland
traffic share:
most popular ads format:
few words about geofencing:
left: TOP10 polish apps, right: polish shopping apps
how fast we are taking smartphone after waking up:
red: developed markets, light red: developing markets